When it comes to choosing a good sheet, it’s not the thread count that counts.
You may be surprised to find that thread count has little to do with quality. So, what should you look for?
We only use quality long-staple cotton because the longer the fibres or staples, the better the end fabric. Longer fibres like Egyptian Cotton can be spun into finer, stronger yarn and woven into fabric which is soft, smooth and durable.
Shorter fibres have many ends sticking out of the fabric, making it feel coarser and prone to pilling.
We only use single-ply yarns for the best weave quality and light, breathable sheets. Lesser quality sheets are often made from cheaper, lower grade cotton, twisted together to increase strength. Using such multiple-ply yarns allows manufacturers to artificially inflate thread counts and results in thicker, less breathable sheets. Unless very expensive, a high thread count sheet can actually indicate lesser quality cotton.
Proper fabric finishing techniques are absolutely key to creating quality textiles and it's what gives a fabric its unique properties and feel. Our sheets are finished by a manufacturing team with decades of experience, using the world’s top quality finishing machines to create sheets with superior strength, smoothness and lustre.
The type of weave used is not a measure of quality however it does affect how a sheet feels, much more so than thread count does.
Percale is a simple 1 over 1 under weave, giving a cool, crisp sheet with a matte finish, the kind you find in a good hotel. Sateen is a 3 over 1 under weave, perfect if you like a softer, warmer sheet with a subtle lustre.
Because details matter.
From helpful Top/Bottom tags, to internal quilt cover ties, deep pillowcase enclosures and generously sized flat sheets, we've thoughtfully considered the details that make your life a little bit easier.
So you can get your fitted sheets on the right way around the first time.
No more fitted sheets popping off the bed while you sleep. Deep walls and extra wide, strong elastic to keep them in place.
End the struggle to get the flat sheet to fit, ours are generously sized for ease of tucking in.
Flip the pillow around confident that it won't pop out. Our pillowcases have deep envelopes to keep your pillow secured all night long.
Our quilt covers have ties in all four corners so you can secure your quilt so it stays put. Plus a spare button or two, just in case.